The brand website was a very outdated, non-responsive, and off-brand experience. An entirely separate website was used for the mobile web. A third party online ticket purchasing company was used to purchase movie tickets on all platforms since the company's website had a very unreliable and confusing customer experience of its own.
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I worked remotely and onsite in Chatsworth, California with the Product Team and stakeholders from Decurion, including the:

The goal was to propose an overall e-commerce redesign that would be more appealing to visitors to the site, and include a heuristic user-centered design approach for the online ticket buying process based on user requirements from c-suite stakeholders.

For some reason, the most influential stakeholder was only interested in seeing iterations for the desktop website. Doing my best to assert the importance of responsive design, I was directed to focus solely on one large breakpoint. This may have been because the project was a proof of concept. The goal was unclear in the scope of the project and, due to the limited timeframe, I was unable to gain clarity on it.

I proactively suggested a competitive analysis of Arclight's online ticket buying process and their top two competitors by creating user flows, respectively, to present to the stakeholders. I successfully communicated the idea that this would assist the entire team in getting a holistic view of what challenges we faced in developing a UX strategy for the end-user customer journey.

A redesigned user interface displays user information in a cleaner and more concise way, allowing for value propositions and other messaging to be dispayed in real time. The information on the right ("At a Glance") is a summation of the details in the ticket buying process, resolving one of the key problems of the customer journey in the previous website design.