LegalZoom

A consumer-facing website that provides online legal services that help people start and grow their business.

UI/UX Designer |  LegalZoom  |  Design Exploration  |  2016

The Problem
A Broken and Outdated User Experience
The brand and user experience of the current website was incohesive and confusing. Conversion rates were declining due to an overall poor and disorienting brand experience, and lack of consistent value propositions. Different departments, based on the product or service, could update the site as they pleased, leading to little or no quality control.
The Solution
A Consistent Pattern Library and Style Guide  
The brand and user experience of the current website was incohesive and confusing. Conversion rates were declining due to an overall poor and disorienting brand experience, and lack of consistent value propositions. Different departments, based on the product or service, could update the site as they pleased, leading to little or no quality control.
User Persona
Data Analyst: Wants to predict business churn. Has the data and needs Data Science support.
Role
• Business Manager
• Operations Manager
• Financial Manager
• Accountant
ML Experience
• No coding experience
• Familiar but not technical
• Comfortable with data
• Understands ML value
AWS Experience
• No experience needed
• Familiar with BI tools
• Works with Data Scientists
Style Guide
Design Aspirations
Beautiful, Different, Accessible, Extensible, Breathable
The style guide created was based on the AWS design system, and shares some components from its library. But SageMaker Canvas required new components that were simpler, more colorful and engaging. Illustrations were also created for landing pages.
1. Understanding the Supply Chain Business Model
(Above) Low fidelity wireframes exploring information architecture and component styles for e-commerce..

Visual Design
I designed high-fidelity wireframes, landing pages, email templates, styles, iconography, long form and and special sections using a 24px baseline grid system, also experimenting with information architecture, section styles, color palettes, and asymmetrical design.
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